Although most of us feel the impact of the socalled "new media", how it is created or disseminated is still a mystery to many people. Embraced by the term Ambient Assisted Living (AAL) there are currently diverse activities in Europe aiming to ensure the quality of life for an aging society by means of developing new technology.



Goal of these efforts is the development of new services and technologies focusing information and communicationtechnologies to enable the elderly to live an autonomous and social integrated life in their own home environment.



However, nfl jerseys china information and communicationtechnologies are often scarcely accessible for adult generations and inaccessible for the generation 60+. Adult learners have own requirements and experiences with new media that are meant to be fulfilled.



Especially the complexity of social media in terms of Web 2.0, the amount of available functions, as well as the design of interfaces require further research and provide a huge market potential for an elderly audience.