Government legislation implementing changes to the nation's media laws is being introduced to Parliament.



Cabinet Minister, Anthony Albanese, representing Communications Minister, Senator Stephen Conroy, began tabling six bills in the lower house soon after sittings began.



Senator Conroy has given Parliament a week to pass the measures, which include a public interest test on media mergers, a 50 per cent reduction in television licence fees, and a new public interest media advocate to monitor industry selfregulation.



However, other measures have been referred to a joint houses select committee cheap authentic nfl jerseys china to consider, including a proposal to axe a 75 per cent reach rule which now prevents the major commercial networks from buying regional affiliates.



Mr Albanese said Australia needed an independent and diverse media capable of putting the public interest above that of its owners.



'A healthy and robust media is essential to the democratic process,' he told Parliament.



'We rely upon the media to scrutinise the actions and decisions of those in power, to hold business and political leaders to account and to reflect and contribute nike nfl jerseys wholesale to our national identity.'