New media rewrites inaugural coverage
 

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Don't Miss:A fawn, a fox, and a surpriseBay Bridge architect's viewMarket St. closureOakland real estate bubble?Col. And so will the teenage newspaper staff at Convent of the in San Francisco.



While, as a PBS publicist put it, "Jim, himself, does not actually have thumb to keyboard," his coworkers camisetas nba baratas at the public TV network, like their commercial media colleagues, will be using new media tools along with traditional ones to tell the Inauguration Day story to and with its audiences in unprecedented ways.



While the familiar network and cable talking heads will be working overtime from their traditional perches Tuesday, cheap authentic nfl jerseys china social network tools will transform the festivities from a news event into a shared cultural experience, even for those thousands of miles from the millions thronged on the frozen National Mall.



CNN, for example, is asking folks viewing the swearingin camisetas nba from Washington to email photos of Presidentelect at the moment he takes the oath of office. Then, using a new Microsoft software tool called Synth, it will blend those photos into a threedimensional collage of the historic moment that it will broadcast on TV and post on its Web site. "There is a desire to share the moment."



The cheap nike nfl jerseys cub reporters from Convent of the Sacred Heart share that desire. Fifteen staffers from the school paper, "the broadview," are paying their own way to Washington for the inauguration; two are even officially credentialed from the .



While their classmates back in San Francisco mulberry sale will view the TV coverage on a large projection screen at school, their classmates on the Mall will send Twitter feeds back home. (The social networking tool enables users to send and receive 140character messages, or "tweets," via cell phone or computer.) The tweets will be displayed on an adjacent screen at Sacred Heart. It is a reflection of how younger media consumers, in particular, interact with media in a multitasking way.



"It's important for our moncler outlet students that they'll be able to see the feed from the professional journalists as well as the impression from their classmates," said Sena, faculty adviser to the student newspaper.



"Increasingly, what we do is not just a oneway conversation," said , a vice president of digital production at who will produce live coverage for MSNBC on Tuesday. "It's not just about what we do on cable, it is what the conversations elsewhere are about what we do."



The changing media landscape also demands that traditional media deliver their content where the moncler vest viewers are. So MSNBC is broadcasting the inauguration to movie theaters in 21 cities Tuesday. (An MSNBC spokesman said it wanted one in the Bay Area, but "weren't able to secure one on our tight timetable.")



MSNBC also will transmit its coverage Tuesday to 650 Starbucks. "People are expecting to get our content wherever they are, when they want to, and on their terms. Even if they only see it for five minutes while they're waiting for a latte, they can have a maillot foot discussion there. Starbucks are where people hang out, so that's why we're partnering with them."



There's one major challenge to many of these new enterprises: Even among those telecommunications companies that have boosted their traffichandling capacities in Washington for the inauguration, nobody can predict how quickly or slowly those digital memories will be flying across the country.



Just in case, CNN's Bohrman is outfitting his reporters with satellite phones. "With all the millions of people expected to be here, everything is going to be made a lot more difficult," Bohrman said. "Will your cell phone work? I have no idea."

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